HaCKeRz Kr0nlcKLeZ 1/HaCKeRz Kr0nlcKLeZ.iso/drugs/pdfa

Text File | 1996-05-06 | 9.2 KB | 197 lines

Newsgroups: alt.drugs
From: [e-mail] (tom)
Subject: Re: PDFA Brain commercial
Message-ID: <[e-mail]>
Date: Thu, 8 Apr 1993 20:18:07 GMT

In article <[e-mail]> [e-mail] (Richard Stride) writes:
}
}    What they were probably showing was a representation of cerebral
}blood flow during a drug induced state. It was probably a PET scan using a
}radiactive tracer lik 2 deoxy-glucose. The decreased blood flow often seen
}if recreational drugs are used means less cortical activity or a state of
}relaxation. But to be sure, check their references.

what references? the PDFA isn't real big on including references in
their commercials or pamphlets. in fact they usually refuse to provide
any kind of references even if you call or write to ask about one of
their ads (though they are very willing to send you a video tapes of
them if you use the right tone when talking to them, just don't ask for
references...

but feel free to try:

    PDFA
    666 3rd Ave
    New York, NY 10017

    [phone]

--
[e-mail]                                        ...!{gateway}!udel!tom
[e-mail]           UDel: School of Life and Health Sciences

"Themes were useless; Destiny was here, and the foot pedals were bleeding."

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From: [e-mail] (Brian Lintz)
Newsgroups: alt.drugs,talk.politics.drugs
Subject: New York Times article about PDFA
Date: 16 Mar 91 19:55:32 GMT

This is from the New York Times, Saturday March 17, trimmed down slightly:

             On Toys to TV Shows, Stepping Up the Drug Fight
                      by Joseph B. Treaster

   The people who produced captivating, and sometimes shocking,
advertisements that helped turn public opinion against cocaine
and other drugs are expanding their reach into the American
psyche with thing like bumper stickers on toy cars and videos
that play as mototists pump gasoline.
   The volunteer group of executives...has persuaded toy makers,
gasoline station owners, producers of television dramas and
manufacturers of school supplies to use the many ways in which
they communicate with the public to convey antidrug messages.
   All this is intended to reinforce the blend of radio, television
and print advertisements that the volunteer group, the Partnership
for a Drug Free America, has been producing for four years - an ad
campaign that rivals in scale that of companies like the Coca-Cola
Company and AT&T.

                 'Time to Turn Up the Heat'
   (Stuff about drug use diminishing, but still a problem deleted)

   As part of the expanded campaign, Nikko America, which makes
flashy, radio-controlled toy cars and trucks, will be putting out
a group of vehicles over the next few months with bumper stickers
declaring, "Drugs Are A Dead End."
   Some of the most popular television shows are already beginning
to depict the dark side of drugs with a line of dialog, a scene or
sometimes an entire segment.
   In January "Gabriel's Fire," a one hour television drama starring
James Earl Jones, was devoted to the story of an abandoned infant
born to a crack addict.
   "We're going to do more of this," said Leslie Moonves, the president
of Lorimar Television, which produces the show and nine other prime
time television programs, including "Knot's Landing," "Full House"
and "Family Matters."
   Grant Tinker, a former chairman of NBC and now an independent
producer, said he would include antidrug material in programs
"whenever a story comes along that looks adaptable."
   A Massaschusetts company is distributing book covers with antidrug
messages to high school students in 40 states, and some gas stations
in Florida, Texas, and Oklahoma are showing 30-second videotapes on
the dangers of illegal drugs on television screens peering down from
the banks of self-service pumps.

             (stuff about PDFA's previous ads deleted)

   Now, the Partnership is increasing its emphasis on children and
teenagers and, for the first time, creating specific themes for the
inner city, where experts say the decline in drug use has been less
pronounced. Starting with with Florida and Louisiana, it is also
organizing state campaigns to intensify the national effort.
   Richard D. Bonnette, the executive director of Partnership, said
the Walt Disney Company has agreed to create an animated character
to help reach children. Artists and copywriters are working up
designs for antidrug messages for cereal boxes and milk cartons,
and David A. Miller, the president of the Toy Manufacturers of
Amreica, said the members of his organization are devising ways to
send out antidrugs messages with the roughly one billion toys they
produce annually.
   "We're playing with several ideas," he said, including games and
contests that would go on or into toy packages. "We're looking for
something that has impact," he said, something that might be able
to compete for a child's attention in the exicitement of receiving
a new toy.
   Marsha Cathey, the creative director and advertising manager for
Nikko America, said the antidrug bumper stickers "give the cars more
realism," adding, " and we thought it was a good thing, the
the responsible thing, for a toy manufacturer to do."


 (The rest of the article goes into how televison ads for PDFA
were developed in 1987, etc. and so I didn't bother transcribing it.
I apologize for an errors I may have made.  -  Brian Lintz)

=============================================================================

From: [e-mail] (awesley)
Newsgroups: talk.politics.drugs
Subject: Re: BOYCOTT BUDWEISER
Date: 19 Jun 1993 01:41:46 -0400
Message-ID: <[e-mail]>

[e-mail] writes:

>For those of you interested, I recently heard from the head of Missouri NORML
>that Anheiser-Busch provides 80% of the PDFA (partnership for a drug free
>america) budget. Now I don't know if this is just in Missouri or nationwide,
>[...]

   I dredged this from my hard drive, file dated Feb 92.
     =================================================================
allen h. lutins: More on PDFA...
...i noticed the PDFA's been a topic of late, but i haven't followed
the thread, so excuse me if any of this stuff is dated...*but*...in
case you were looking for nice $ amt. figures:

...this week's _Nation_ has a nice article entitled "Condoning the
Legal Stuff? Hard Sell in The Drug War" about the Partnership for a
Drug-Free America.  It begins (well, second paragraph, actually):

     The Partnership means well, but it sends a self-serving message.  The
     ads themselves exaggerate and distort, relying on scare tactics to get
     people's attention.  Ad strategies are based on market research rather
     than public health policy.  Even worse, the Partnership has accepted
     $5.4 million in contributions from legal drug manufacturers, while
     producing ads that overlook the dangers of tobacco, alcohol and pills.
     This "drug-free" crusade is actually a silent partner to the drug
     industry, condoning the use of "good" drugs by targeting the "bad"
     ones.

...they cite excellent examples of ads which PDFA had to pull because of the
inaccuracies, and conclude (O.K., next to last two paragraphs) with these
titillating numbers:

     The Partnership's funders are usually kept secret, says [Partnership
     spokesperson Theresa] Grant, to protect them from other grant seekers
     and from the legalization lobby.  But the Partnership's 1991 tax
     return reveals another motive for secrecy: conspicuous support from
     the legal drug industry.  From 1988 to 1991, pharmaceutical companies
     and their beneficiaries contributed as follows: the J. Seward Johnson,
     Sr., Charitable Trusts ($1,100,000); Du Pont ($150,000); the Proctor &
     Gamble Fund ($120,000); the Bristol-Myers Squibb Foundation
     ($110,000); Johnson & Johnson ($110,000); SmithKline Beecham
     ($100,000); the Merck Foundation ($75,000); and Hoffman-La Roche
     ($50,000)

     Pharmaceuticals and their beneficiaries alone donated 54 percent of
     the $5.8 million the Partnership took from its top twenty-five
     contributors from 1988 to 1991.  That 54 percent is conservative.
     It doesn't include donations under $90,000, and it doesn't include
     donations from the tobacco and alcohol kings: The Partnership has
     taken $150,000 each from Phillip Morris, Anheuser-Busch ad RJR
     Reynolds, plus $100,000 from American Brands (Jim Beam, Lucky Strike).

...hmmmm       :-\


[Note:  reprinted without permission...no malice intended :) ]
--
"In times of difficulty we must not lose sight / allen h. lutins
 of our achievements, must see the bright    / [e-mail]
 future and must pluck up our courage."    / [e-mail]
 -Mao Zhedong, "Serve the People" 9/8/44 / "Individualists of the world Unite!"
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